All New

Swimmers Club

The pioneers of aviation were never lonely

Seven Up

What is Seven-Up?

You know how you list your ‘Likes’ and tastes’ on Facebook/social-media and nobody gives a flying fuck because it’s too easy to just say ‘I Like this or that’ in a kind of contextless way and everyone ends up none the wiser about everyone else and the only people who end up caring are some multinational company who receive your registered ‘Like’ as a tiny dot of data in some frictionlessly delivered spreadsheet?

SevenUp is the opposite of that.

How does it work?

We ask people to name seven things that they think are cool and give us a few paragraphs on why they think they’re cool.

You can choose records, books, works of art, items of clothing, films, music videos, designs, typefaces, designers, artists, musicians or bands.

You can even choose hipster-ish caricature things like particular vintage technologies, object orientated computer languages, brands of coffee, coffee shops, digital watches or obscure former-Soviet Union fixed aperture toy cameras (?!).

What are we not interested in? We’re not really interested in overly general abstract concepts like ‘freedom’ or ‘love’ or anything like that. Well, we are but not for this.

Why ‘cool’? Why aren’t we asking for things that are worthy or efficient or super successful? Just because.

If you want to submit, you can mix and match your SevenUp in any way you like (one record, two songs, one film, one typeface, one artist, one book or just seven records or seven films or seven whatever, it’s up to you).

Vague Guide

Write what you like but we’re probably going to be interested in things such as:

  • Why are you into these things?
  • When did you first come across them?
  • Do they stir up any particular memories of different times in your life?
  • Have they been an influence on your work or your life in some way?
  • If so, how? Why? Etc, etc

We’d recommend anywhere between as little as 250 words (that’s like a paragraph) on each choice or as many as a 1000-2000 words if you’re feeling hugely enthusiastic about each choice.

How to submit?

Send your seven choices on some Word Doc or Google Doc or in the body of an email, however you like. If you have any images that you want to use to illustrate your choices then they have be fucking massive? Otherwise, we can find some for you. Email to

Previous 1 2 3 4 5