All New

Swimmers Club

The pioneers of aviation were never lonely

Tuesday, December 26, 2017


Who: AnalogueTrash
Where: Manchester, United Kingdom
What: Record Label


Push your shoulders and hands under the surface of the water. Subcultures, independent cultures, others.

Can you tell us a bit about how and when the label started?

Sure! We’ve run AnalogueTrash as a label since the end of 2013. We’d run club nights, festivals and gigs under the AnalogueTrash banner since 2009, and we thought that it was a good time to start something new and a label seemed like a fun, new challenge. It was all pretty organic and natural from there really. We announced we were doing it, signed a few bands and got to work.

How did the name come about?

That’s an easy one – it’s inspired by a song by Ayria, an electronic artist from Canada. There’s no deep meaning behind it particularly, we just thought it sounded cool.

Are there any particular genres that you specialise in or is it just about music that you like?

Can you tell us a little bit about the city in which you are based and what influence, if any, is might have on the label?

Manchester’s an amazing, vibrant city and it’s certainly a big influence on us, both as people and as a label. Neither of the two owners are from Manchester originally, but both of us feel like the city is our real home. The two things about Manchester that I’d say most influences the label is the way there’s something for everyone in the city, if you know where to look. Whatever type of music or art you’re looking for, it’s here somewhere and even if there’s not something established you can guarantee that there are people out there who will jump at the chance to help you create it.  That combination of open-mindedness and collaborative spirit is something that really inspires and influences us, and they’re two characteristics we really try to echo with what we do.

What formats do you sell?

Digital, CD, cassette and the occasional vinyl.

These days every musician can get connected to their own social-media channels and Bandcamp, etc and promote and publish their own work. Do you think this has changed the role of the independent label or don't you think too much has changed as a result of Bandcamp, Soundcloud etc?

Yes and no. On one hand, it’s easier than ever to get your music online and in front of audiences and that’s a wonderful thing for artists. It’s really levelled the playing field, and that’s something worthwhile. While that does mean it’s perfectly possible to do well as an independent artist, I think there’s still a big role to play for independent labels who are releasing music for the right reasons – either as curators or tastemakers, or as the more business side to an artist’s work, allowing the artist to focus more on creating while the label handles a lot of the marketing, production and logistical stuff. Being a creative person and being a business-oriented person are very different sets of skills, and not everyone’s able or willing to wear both hats.

Has the city where you’re based had any influence on what you do?

Heck yes. We started out as promoters, and maintaining an active gigging schedule is something we’re mega keen on. Getting out there and playing music in front of the kind of people who dig new music is the best and most direct way to reach audiences, and a core part of what we do. We run ‘AnalogueTrash presents’ events every couple of months, which are small gigs where we book bands that we feel deserve to be heard. There’s a mix of label and non-label bands at these, and they’re a lot of fun. In the spirit of collaboration, we joint-curate a two day music and arts festival called FOUNDATIONS in Manchester, alongside Valentine Records – another local label. We’re also joint-curating a new tour in 2018 called Ohm From Ohm alongside UK label Happy Robots Records – after the success of our own Electronic Liberation Tour in 2017 it’s something we really need to do more of. And, it’s been a while since we’ve run a club night, but in 2018 we’re launching ANOINTED – a new alt.queer dark alternative night alongside our friends in Haus of Sevigny. It’s going to be a busy 12 months!

Swimmers Club has a focus on the state of independent culture at the moment (independent coffee shops, presses, record labels, etc). How healthy do you think independent culture is right now? How could the state of it be improved?

I think it’s a double-edged sword really, certainly here in Manchester. On one hand, there are loads of passionate, creative and dedicated people giving their time, energy and money to create some amazing events and put out some brilliant music. Once you scratch below the very nostalgic, mass-marketed ‘Madchester’ exterior you find overlapping scenes and communities doing all kinds of amazing stuff here. On the other hand though – structurally at least – there’s a lot that’s working against the more grassroots end of the culture scale. The local council seem determined to keep relocating, closing and buying out independent venues and spaces; making the city more sanitised and more ‘safe’ an investment for greedy developers and property moguls. The UK in general’s in a negative place at the moment and many people are worried for the future. While you’d assume that that makes for some amazing art, what really happens is that people don’t have disposable income, which they don’t spend on going to gigs, buying music or supporting artists, which makes things very hard. I’d love to see more top down investment for independent culture in our city and across the UK in general. The creatives are there, they just need a bit of support to really flourish.

Can you tell us a bit about a few of the artists releasing stuff in association with your label in the next few months?

Dates are TBC on most of our 2018 releases at the moment as we’re still working out the schedule, but you can expect new material from St Lucifer, Nature of Wires, Vieon, Goteki, ded.pixel, DEF NEON and others.

Further Info

To find out more about what we do, check us out on social media or have a look at our label website over on Thanks for your time!